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Director, Growth Marketing

Boston, MA, United States

Marketing

Director, Growth Marketing

  • R6567
  • Boston, Massachusetts, United States

Toast is driven by building the restaurant platform that helps restaurants adapt, take control, and get back to what they do best: building the businesses they love.

Toast is seeking a Director, Growth Marketing to drive the strategy to accelerate our funnel with a focus on leveraging technology to accelerate conversion, ideating and transforming the way we run our funnels to drive efficiency, and is always driving towards scale and cross functional alignment.  This role will be responsible for not only driving their team’s strategy but effectively activating teams within and outside of marketing to hit and exceed funnel goals.

About this roll* (Responsibilities) 

  • Own conversion and pipeline velocity strategy to continuously improve upon efficiency baselines within the funnel with a deep focus on journey development, leveraging data to optimize strategies and utilizing technology to accelerate the funnel.
  • Work closely with Marketing Operations to identify the best-in-class tools and capabilities needed to streamline and optimize our funnels
  • Accelerate our test and learn mindset to establish new capabilities that deliver outsized impact on key metrics
  • Influence and drive acquisition strategy across marketing channels and sales conversion to activate team members to drive program success
  • Build best-in-class partnership with Marketing and Sales Operations organizations, working together to maximize pipeline creation and revenue generation
  • Work with Data analytics to optimize our use of data to improve the performance of our funnel
  • Partner with GTM leadership to ensure alignment on performance, strategy, resources, go-to-market activities and goals

Do you have the right ingredients*? (Requirements)

  • Deep understanding of demand generation best practices, and how to engage prospects and customers at multiple points through the customer journey with a test-and-learn mindset
  • Results and data driven with excellent attention to detail; deep understanding of funnel measures (LTV to CAC, MQL to Opp, etc.) and how those translate to initiative and business success
  • Ambiguous problem solver who effectively and consistently identifies and executes solutions that scale. 
  • Expertise with B2B marketing tech stack including Salesforce, marketing automation tools, Google Analytics, A/B testing platforms. Marketo Certified is a plus.
  • Track record of consistently delivering excellent results in a fast-paced environment.
  • Seasoned B2B marketer known for building rock-solid partnerships with Sales and GTM teams
  • A strong leader with experience building and managing a strong team of marketers while also passionate about the team’s continuous learning, development and growth
  • A strong communicator with executive level presentation skills

*Bread puns encouraged but not required

At Toast, we believe that the success of our business and our customers comes only with the success of our employees.  

Our employees are our secret ingredient.  When they are empowered to succeed, Toast succeeds in achieving our mission to enable our community of restaurateurs to delight their guests, do what they love, and thrive.  The restaurant industry is one of the most diverse industries.  We embrace and are excited by this diversity, believing that only through authenticity, inclusivity, high standards of respect and trust, and leading with humility will we be able to achieve our goals.

At the heart of this is our hospitality mindset of ensuring everyone feels welcomed and included, and our Toast values and behaviors that best define who we are as Toasters.

We are Toasters

Diversity, Equity, and Inclusion is Baked into our Recipe for Success.

At Toast our employees are our secret ingredient. When they are powered to succeed, Toast succeeds.

The restaurant industry is one of the most diverse industries. We embrace and are excited by this diversity, believing that only through authenticity, inclusivity, high standards of respect and trust, and leading with humility will we be able to achieve our goals.

Baking inclusive principles into our company and diversity into our design provides equitable opportunities for all and enhances our ability to be first in class in all aspects of our industry.

Bready* to make a change? Apply today!

Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact candidateaccommodations@toasttab.com.

For roles based in the United States:  As part of our commitment to the health and safety of our employees and their families, all individuals entering our US workspaces are required to provide proof of full vaccination against COVID-19 unless they have an approved medical or religious accommodation.

Bready* for a change?

Apply now

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Notice on fraudulent jobs

We have been made aware of instances of fraudulent job postings and/or fraudulent recruiting activity by bad actors, purporting to represent Toast. These fraudulent schemes often seek monetary contributions or payments from job seekers (such as for "start up costs" or "equipment"), or seek to collect sensitive personal or banking information from job seekers.  These job postings and offers are not authorized by Toast, and Toast is not responsible for fraudulent offers or requests for personal information or payments.  Toast will never ask for any financial commitment or contribution from a candidate at any stage of the recruitment process.  Candidates who have questions about the validity of Toast job postings or offers should consult the job postings on our careers.toasttab.com career site.

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