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Senior Associate, Growth Marketing

Boston, MA, United States

Marketing

Senior Associate, Growth Marketing

  • R6227
  • Remote
  • Remote, United States

Toast is driven by building the restaurant platform that helps restaurants adapt, take control, and get back to what they do best: building the businesses they love.

We’re looking for a passionate, curious growth marketer with strong program management skills who can focus on driving acceleration down-funnel. Our ideal candidate will have no problem rolling up their sleeves and working directly with stakeholders to understand the wants and needs of the market, while ensuring that relevant programs are being created for all stages of the prospect journey.

 

About this roll* (Responsibilities) 

  • Develop a best-in-class marketing program to personalize automated journeys to create a delightful prospect journey that drives down funnel conversion
  • Partner closely  with stakeholders across Marketing Operations, Product Marketing, Content & Sales to develop and execute messaging
  • Identify key, measurable metrics (conversion, growth %, engagement KPIs, etc.) for each lifecycle program encompassing a growth hacker mindset - with the ability to test and scale quickly 
  • Establish and maintain  rigorous A/B testing processes to test creative, content, cadence, and timing to constantly drive and improve performance 
  • Support Drift on custom playbook optimizations 
  • Support email as an ancillary channel for retargeting, direct mail, and text 
  • Own the lifecycle campaign calendar


Do you have the right ingredients*? (Requirements)

  • 3+ years of experience with email and other push channels, preferably in the tech industry 
  • High proficiency in Marketing automation platforms (Marketo, Hubspot, etc) 
  • Proven ability to process and synthesize data with a strong analytical approach to campaign performance and optimizations.
  • Strong copywriter with a talent for creating both engaging and insightful content 
  • Intellectually curious, with a scrappy “can-do” attitude with ability to organize and manage multiple projects simultaneously.
  • Excellent communication skills without a fear of over communication. This role requires effective collaboration and cross-functional coordination across internal contributors.

 

Special sauce (non-essential skills, nice to have):

  • Experience with customer engagement platforms (Braze, Iterable, etc,)
  • Experience with integrated CRM (Salesforce)



Our Spread of Total Rewards

  • Unlimited Vacation
  • Sabbatical opportunity after five years
  • Professional Development Reimbursement Program
  • Commitment to Employee Wellness through resources such as a quarterly Wellness Stipend
  • Various peer and company recognition programs 
  • 401(k) and matching
  • Medical, Dental, & Vision Coverage
  • Mental Health Benefits
  • Subsidized backup childcare



*Bread puns encouraged but not required



We are Toasters

Diversity, Equity, and Inclusion is Baked into our Recipe for Success.

At Toast our employees are our secret ingredient. When they are powered to succeed, Toast succeeds.

The restaurant industry is one of the most diverse industries. We embrace and are excited by this diversity, believing that only through authenticity, inclusivity, high standards of respect and trust, and leading with humility will we be able to achieve our goals.

Baking inclusive principles into our company and diversity into our design provides equitable opportunities for all and enhances our ability to be first in class in all aspects of our industry.

Bready* to make a change? Apply today!

Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact candidateaccommodations@toasttab.com.

For roles based in the United States:  As part of our commitment to the health and safety of our employees and their families, all individuals entering our US workspaces are required to provide proof of full vaccination against COVID-19 unless they have an approved medical or religious accommodation.

Bready* for a change?

Apply now

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Notice on fraudulent jobs

We have been made aware of instances of fraudulent job postings and/or fraudulent recruiting activity by bad actors, purporting to represent Toast. These fraudulent schemes often seek monetary contributions or payments from job seekers (such as for "start up costs" or "equipment"), or seek to collect sensitive personal or banking information from job seekers.  These job postings and offers are not authorized by Toast, and Toast is not responsible for fraudulent offers or requests for personal information or payments.  Toast will never ask for any financial commitment or contribution from a candidate at any stage of the recruitment process.  Candidates who have questions about the validity of Toast job postings or offers should consult the job postings on our careers.toasttab.com career site.

Check out other rolls*