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Senior Manager, Growth Marketing

Marketing

Senior Manager, Growth Marketing

  • R6909
  • Remote
  • Remote, United States
  • Marketing

Toast is driven by building the restaurant platform that helps restaurants adapt, take control, and get back to what they do best: building the businesses they love. Toast is seeking a Senior Growth Marketing Manager to drive the funnel strategy & performance for Sling by Toast. This role will be responsible living and breathing funnel strategy & optimization. They will identify and develop a roadmap around areas of growth & optimization which includes: paid programs, website conversion optimization, email programs, and more. They will partner cross-functionally with Product & Sales teams to work against conversion, activation, adoption & engagement metrics. 

The ideal candidate is an experienced, results-driven marketing professional with experience working with Freemium or Free trial business models and motions. The ideal candidate loves rapid testing & pace and is used to creating Marketing & Web roadmaps that are driven by data both quantitative and qualitative.This is a perfect opportunity for a talented marketer looking to make a mark at a rapidly growing company.

 

About this roll* (Responsibilities) 

  • Manage the Sling by Toast funnel day to day, calling out key insights to the broader cross functional team to help inform future decisions
  • Drive marketing programs and web roadmaps that are data backed and align to an overarching strategy 
  • Increase top-of-funnel demand by defining traffic strategy across channels including SEO and paid programs and communicate performance to cross-functional stakeholders.
  • Oversee the Sling by Toast website experience and build testing roadmap to improve site conversion and overall visitor experience
  • Get buy-in on programs, influence cross functionally, and activate team members to drive program success
  • Dig into data to uncover opportunity areas, establish baselines, establish goals, and effectively track tests 
  • Build from the ground up new marketing levers and rapidly operationalize top performers into evergreen programs
  • Take ownership of programs at a fast pace and quickly be seen as expert

 

Do you have the right ingredients*? (Requirements)

  • 7+ years of growth marketing, web optimization and/or demand generation experience
  • Experience with a broad array of marketing channels, including, but not limited to SEM and Paid Social, SEO, CRO, Email Marketing, Content Marketing, and more
  • Experience with Salesforce and business intelligence tools like Looker or Tableau
  • Testing methodology: ability build an MVP with little to no technical debt, with an eye on path-to-scale
  • Deep understanding of funnel measures (LTV to CAC, MQL to Opp, etc.) and how those translate to initiative and business success
  • Track record of building strong partnerships across the organization



Our Spread* of Total Rewards:

  • Unlimited Vacation
  • Sabbatical opportunity after five years
  • Professional Development Reimbursement Program
  • Commitment to Employee Wellness through resources such as a quarterly Wellness Stipend
  • Various peer and company recognition programs 
  • 401(k) and matching
  • Medical, Dental, & Vision Coverage
  • Mental Health Benefits
  • Subsidized backup childcare

 

#LI-REMOTE

 

*Bread puns encouraged but not required



We are Toasters

Diversity, Equity, and Inclusion is Baked into our Recipe for Success.

At Toast our employees are our secret ingredient. When they are powered to succeed, Toast succeeds.

The restaurant industry is one of the most diverse industries. We embrace and are excited by this diversity, believing that only through authenticity, inclusivity, high standards of respect and trust, and leading with humility will we be able to achieve our goals.

Baking inclusive principles into our company and diversity into our design provides equitable opportunities for all and enhances our ability to be first in class in all aspects of our industry.

Bready* to make a change? Apply today!

Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact candidateaccommodations@toasttab.com.

For roles based in the United States:  As part of our commitment to the health and safety of our employees and their families, all individuals entering our US workspaces are required to provide proof of full vaccination against COVID-19 unless they have an approved medical or religious accommodation.

Bready* for a change?

Apply now

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Notice on fraudulent jobs

We have been made aware of instances of fraudulent job postings and/or fraudulent recruiting activity by bad actors, purporting to represent Toast. These fraudulent schemes often seek monetary contributions or payments from job seekers (such as for "start up costs" or "equipment"), or seek to collect sensitive personal or banking information from job seekers.  These job postings and offers are not authorized by Toast, and Toast is not responsible for fraudulent offers or requests for personal information or payments.  Toast will never ask for any financial commitment or contribution from a candidate at any stage of the recruitment process.  Candidates who have questions about the validity of Toast job postings or offers should consult the job postings on our careers.toasttab.com career site.

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