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VP of Revenue Marketing, New Business

Marketing

VP of Revenue Marketing, New Business

  • R10617
  • Remote
  • Remote, United States

Toast is driven by building the restaurant platform that helps restaurants adapt, take control, and get back to what they do best: building the businesses they love.

This is a mission-critical role at Toast, responsible for building and driving strategies to accelerate revenue growth, fuel pipeline, and support Toast's rapid expansion in the market. This is a unique opportunity to lead a high-impact team within a top-tier SaaS organization and make a significant impact on Toast’s success. You’ll bring creativity, strategic thinking, and data-driven insight to position Toast at the forefront of revenue marketing excellence.

We are looking for a leader with a high degree of curiosity, hunger for the number, and desire to make an impact. While Toast’s go-to-market engine is already one of its strategic differentiators, you will be passionate about bringing in best practices, innovating and experimenting to extend and build upon this moat.

About this roll* (Responsibilities) 

  • Develop the Marketing strategy, tests and capabilities needed to drive outsized revenue growth within our core funnel.
  • Ensure marketing strategies are aligned to revenue goals, owning full funnel performance and all associated metrics from MQL to deal in partnership with our Finance and Sales teams.
  • Build the operating model, data and measurement strategy (alongside Marketing Operations) to grow and optimize our funnel effectively.
  • Infuse industry best practices, breakthrough channels, and bold innovation to position Toast as a leader in revenue marketing—driving impact through creativity, strategy, and growth.
  • Drive a best-in-class approach to multi-channel demand generation, incorporating paid media, inbound marketing, community, partner, field and more to reach and convert target audiences.
  • Develop an experimentation roadmap to test emerging growth channels, innovative marketing tactics, and new strategies. Implement successful experiments at scale to enhance lead generation and revenue growth.
  • Partner cross functionally to drive coordinated revenue programs, especially with Sales/SDRs, Brand Marketing, Marketing Operations, Product Marketing and Customer Marketing.
  • Advise and partner with the Brand Marketing team on media programs targeting awareness and consideration; leveraging digital, in market and streaming media tactics.
  • Lead and grow professionally a group of highly motivated revenue marketing professionals, helping them drive greater impact on Toast, creating a world class culture, and achieving their career aspirations.
  • Contribute to Toast-wide revenue strategy, across all channels, lifecycles and segments.


Do you have the right ingredients*? (Requirements)

  • High degree of curiosity and passion for revenue marketing trends, bonus if within inbound (SEO, Digital, Web) and paid media.
  • Strong executive presence and track record of building high performing teams.
  • Track record of building programs that drive differentiation and innovation within go-to-market strategy.
  • Expertise in owning and hitting a number with strong results.
  • Hunger for data and measurement.
  • Ability to motivate cross functional teams towards a common revenue goal.
  • Thrive in ambiguity and ability to navigate standing up new programs and channels.
  • Expertise across the following areas preferred: digital/inbound marketing (especially the future of SEO, traffic), paid (from brand to MOFU) and technology to drive revenue growth.
  • MBA preferred, but not required


Our Spread* of Total Rewards
We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.

*Bread puns encouraged but not required

#LI-Remote



 

We are Toasters

Diversity, Equity, and Inclusion is Baked into our Recipe for Success.

At Toast our employees are our secret ingredient. When they are powered to succeed, Toast succeeds.

The restaurant industry is one of the most diverse industries. We embrace and are excited by this diversity, believing that only through authenticity, inclusivity, high standards of respect and trust, and leading with humility will we be able to achieve our goals.

Baking inclusive principles into our company and diversity into our design provides equitable opportunities for all and enhances our ability to be first in class in all aspects of our industry.

Bready* to make a change? Apply today!

Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact candidateaccommodations@toasttab.com.

Bready* for a change?

Apply now

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U.S. Candidate Demographic Questions

We invite applicants to share their demographic background information as part of the application. This information will be used for compliance purposes as well as to identify areas of improvement in our hiring process and to support diversity initiatives at Toast. Completion of this form is mandatory, however, individuals are not required to share this information and may select “I don’t wish to answer” in response to any demographic questions. Your responses to demographic questions will not affect your application status. By submitting your application, you acknowledge and consent to the use of your information for the purposes described above.

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Notice on fraudulent jobs

We have been made aware of instances of fraudulent job postings and/or fraudulent recruiting activity by bad actors, purporting to represent Toast. These fraudulent schemes often seek monetary contributions or payments from job seekers (such as for "start up costs" or "equipment"), or seek to collect sensitive personal or banking information from job seekers.  These job postings and offers are not authorized by Toast, and Toast is not responsible for fraudulent offers or requests for personal information or payments.  Toast will never ask for any financial commitment or contribution from a candidate at any stage of the recruitment process.  Candidates who have questions about the validity of Toast job postings or offers should consult the job postings on our careers.toasttab.com career site. If you think you've been scammed, reference this site for more info.

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