Senior Associate, Paid Media (Retail)

Now, more than ever, the Toast team is committed to our customers. We’re taking steps to help restaurants navigate these unprecedented times with technology, resources, and community. Our focus is on building the restaurant platform that helps restaurants adapt, take control, and get back to what they do best: building the businesses they love. And because our technology is purpose-built for restaurants, by restaurant people, restaurants can trust that we’ll deliver on their needs for today while investing in experiences that will power their restaurant of the future. 

As a Senior Associate you will be responsible for owning, scaling, and optimizing acquisition campaigns across a host of existing paid channels, and identifying and growing new levers of acquisition for Toast’s Retail funnel. We are looking for a passionate and growth-minded marketer who is undaunted by big or ambiguous challenges and relishes the opportunity to bring structure to tests, reporting, and processes. You get excited about measuring every metric you possibly can and reporting out on insights that you’ve learned as a result. You love creative problem solving and finding new ways to drive growth.

About this roll* (Responsibilities)

• Own the strategy, optimization, and implementation of Toast’s Retail paid media campaigns, including SEM, Paid Social, Review Sites, and Affiliates
• Collaborate with a team of media buyers to run efficient acquisition campaigns across various paid media channels and markets
• Show the business “what good looks like”: Build the strategic roadmap for new growth marketing tactics that can diversify and expand Toast’s acquisition channels
• Own Retail paid media reporting and analytics to identify areas of opportunity quickly and secure further investment
• Build the roadmap to optimize and test world-class copy, creative, user journeys and audience segmentation;  work cross functionally with creative and web teams to execute campaigns
• Own the execution of high profile, executive-level sponsored, tests to optimize for conversion and drive scale
• Partner across Marketing and Sales to elevate the reach of product and content launches and optimize programs for conversion
• Manage budgets, billing, and vendor relationship across multiple publishers and markets

Do you have the right ingredients* (Requirements)

• Experience working in fast paced marketing or advertising roles with a performance marketing focus
• Ability to tell the business “what good looks like” and collaborate with cross-functional teams to establish aggressive goals focused on growth
• Deep, hands-on experience managing campaigns across a range of media platforms like Google Ads, Facebook, etc.
• Strong analytical skills and ability to use data to optimize day-to-day funnel performance
• Ability to bring structure and process to initiatives and anticipate dependencies
• Experience working collaboratively with teams across different time zones
• Managing campaigns across different regions / markets is a plus
• Media agency experience a plus

Special Sauce* (Nonessential Skills/Nice to Haves)

• Experience with Salesforce, Hex, and Marketo 
• Experience working in the restaurant or retail industry
• Experience in B2B SaaS
• Experience launching brands into new markets
• Experience with affiliate marketing

*Bread puns encouraged but not required

Our Spread* of Total Rewards
We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.

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