Senior Manager, Event Marketing

Toast is on a mission to build the all-in-one restaurant platform that helps restaurants run more efficiently, grow sales, and create unforgettable guest experiences.

We’re looking for a Senior Manager, Event Marketing to lead and scale our event strategy. In this role, you’ll own high-impact events—including Toast’s flagship tradeshows—and transform them into powerful demand-generation engines that drive brand awareness, pipeline, and revenue growth.

The ideal candidate is a strategic builder with a proven track record of reimagining event strategies, leading high-performing teams, and using data to deliver measurable business impact. If you thrive at the intersection of creativity, process, and results, this is your opportunity to shape Toast’s event marketing program at scale.

About this roll* (Responsibilities):

• Own Toast’s flagship events and tradeshow strategy— develop the plan and help the team support marketing business goals, driving measurable pipeline, revenue impact, and brand visibility.
• Lead our biggest annual tradeshow strategy and execution - highly visible leadership 
• Develop and scale a repeatable event framework, creating clear processes, documentation, and playbooks to increase efficiency and performance.
• Lead, mentor, and grow a high-performing events team, fostering accountability and collaboration.
• Partner closely with Sales, Marketing, and cross-functional stakeholders to align event strategy with business goals and secure the resources needed for success.
• Manage event budgets, negotiate vendor contracts, and maximize ROI.
• Leverage data and insights to track event performance, optimize campaigns, and report results to senior leadership.
• Continuously test and innovate event formats to engage our target audience and stand out in a crowded market.

Do you have the right ingredients*? (Requirements):

• 7+ years in event marketing or demand generation, ideally within B2B software or SaaS.
• Proven track record of building and scaling event programs that deliver measurable pipeline and revenue impact.
• Strong leadership skills with experience managing, mentoring, and growing high-performing teams.
• Expertise in event operations, resource prioritization, and process creation.
• Data-driven mindset with experience setting KPIs, analyzing performance, and optimizing event ROI.
• Ability to navigate a matrixed organization, influence stakeholders, and advocate for resources.
• Exceptional communication, collaboration, and relationship-building skills.
• Experience owning major tradeshows or flagship events end-to-end.

*Bread puns encouraged but not required

AI at Toast

At Toast we’re Hungry to Build and Learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture.

Our Spread* of Total Rewards
We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.