Field Marketing Manager

Our mission is to empower the global restaurant community to delight their guests, do what they love, and thrive.

To help achieve this mission, Toast is expanding into new countries and markets in Asia Pacific and are currently seeking a Field Marketing Manager  to serve as a core member of our Sydney and ANZ team.

As a first Field Marketing hire in this location,  this is an opportunity to build something meaningful from the ground up where you will be an early member of our regional team that is transforming the way restaurants operate locally. 

As the Field Marketing Manager, you will be dedicated to scaling Toast’s ANZ footprint. This role will give you the opportunity to work in a startup-like environment with the backing of an established, publicly traded company. As such, you are a builder with an entrepreneurial mindset who isn’t afraid to roll up your sleeves and stretch across a  wide range of responsibilities, prioritise ruthlessly to maximise impact, and continuously test and learn to refine your programs 

You will partner closely with the Demand Generation, Field Sales and Enablement Teams to build and scale high-impact regional marketing programs  that strengthen market presence, accelerate sales opportunities, and deliver measurable ROI. This is a high-visibility, high energy role ideal for a marketer who thrives in fast-paced, cross-functional environments and has a track record of field marketing success in B2B and/or hospitality.

If you’re a curious and collaborative team player who isn’t afraid to lead from the front with a bias for action, read on!

About This Roll (Responsibilities):*

• Own the ANZ  field marketing strategy, developing localised programs that support pipeline goals, market development, and long-term growth in Australia and New Zealand 
• Partner with Regional Sales Team to align on goals, prioritise investments, co-develop playbooks, and ensure tight coordination between marketing activities and outbound sales efforts.
• Lead integrated, multi-touch campaigns using a mix of field events, ABM, local partnerships and community activations tailored to the local market 
• Oversee execution and optimisation of Toast-hosted and third-party events (tradeshows, community events, executive dinners, pop-ups) – ensuring they build brand awareness and convert to qualified pipeline.
• Drive field marketing innovation by piloting new approaches to in-market presence, from localised content and case studies to ambassador programs and market-specific activations.
• Own and drive the referral program - work with our Sales and Growth teams as well as our partners to operationalise and scale our referral program 
• Measure and report on program performance, including pipeline creation, conversion impact, engagement, and ROI. Provide insights to guide quarterly planning and resource allocation.
• Own the budget and field calendar for all international markets, ensuring alignment with business priorities and seamless coordination with global campaigns.

Do You Have the Right Ingredients? (Requirements):

• 3-5 years of proven field marketing  experience in the region 
• Proven ability to partner closely with Sales Teams and Partners to build pipeline-generating programs that align with GTM goals.
• End-to-end experience with event planning and execution, from strategy and messaging to logistics and reporting.
• Previous experience using marketing and CRM platforms such as Salesforce, Marketo, and project management tools.
• Excellent communication, stakeholder management, and cross-functional collaboration skills.
• A test-and-learn mindset with a strong focus on outcomes, accountability, and agility.